Branding an accountancy business
Deborah Gray of Deborah Gray PR asked Longbow to help with creating a complete branding package for her client, the accountants and tax advisors Meades and Company. A range of marketing support items then followed the branding work.
A key element of the brief was that there are 3 businesses bearing the Meades name and branding was needed that would differentiate them, while retaining a united corporate image. We therefore used colour coding to distinguish the businesses.
Meades is a proactive, marketing-led business and Deborah commissioned a variety of marketing support material including newsletters, literature, web concept and a roller banner. Paul Meades is also a successful business author so Deborah Gray PR also asked Longbow to design covers for his publications.