Marketing a waste recyling business
Deborah Gray PR asked Longbow to help with a complete marketing package that Deborah was developing for the home recycling company, Great Green Systems. GGS manufactured waste bins to digest waste food. The end user of the product is homeowners and a key part of the marketing campaign was collaboration with local authorities to encourage home food recycling.
Deborah Gray asked Longbow to help with branding the business and subsequently designing promotional material. Deborah wanted this to appeal to all family members, including children, so Longbow created a cartoon character of a waste food-eating monster – the Munchasaurus. As well as appearing on promotional material, the Munchasaurus was also produced as a large cutout display figure that stood at campaign locations such as supermarkets.