Rebranding a lighting company

Victory lighting is a manufacturer and supplier of specialised heating and lighting products. The company had been trading successfully for many years, with many technically innovative product launches to their name, but felt that their branding and marketing was not doing justice to this. They therefore retained Longbow to provide a complete marketing support service, starting with a rebranding of the business.

Victory operates in three distinct market sectors so, having designed the company’s basic logo, we developed sub-brands by adding colour coded lockups to the main logo.

Product literature

With a technical product range such as Victory’s, clearly presented product data is essential and Longbow’s mission was to produce a complete range of product brochures, datasheets and flyers that were visually attractive, as well as presenting Victory’s clear technical data. Victory is an international business and much of the product literature was produced in multiple languages.

Longbow also produced a  website, advertising campaigns, packaging designs and exhibition display material. This required our full range of skills that included copywriting, graphic design and photography.

Product launch

Longbow helped Victory to create the Made For Reptiles brand of lighting products for reptile-keepers. This entailed consumer packaging design, product literature, display banners and a web microsite.