Longbow

Energy saving lightbulb booklet

Client

GE

What we did

Graphic design, Copywriting, Image sourcing, Photo retouching, Print/production

How we helped

With the emergence of LED lightbulbs, the choice of lightbulbs available to consumers expanded and GE saw that consumers needed help when buying bulbs. They therefore asked Longbow to design and produce a consumer guide that clearly explained and compared the different types of energy saving lightbulbs that they sell. We developed a system of colour coding and icons, to show at a glance the key benefits of each type.

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