The term Search Engine refers to whatever search provider you use to search for websites. You could be forgiven for thinking that Google is the only one but in reality there are several. Other than Google, there is Microsoft’s Bing, Yahoo and DuckDuckGo, as well as a few others.
If you look at the statistics for these browsers you can see why most people just think in terms of Google. Google has around 92% of the share, with the others all dividing up the leftovers between them!
That’s why our SEO and analytics research is mostly based on Google stats, although occasionally we have a look at what Bing has to say.
All hail king Google!